Oddz Finance
Oddz Finance
Making a DeFi options platform easier for first-time traders
Making a DeFi options platform easier for first-time traders
My Role
Product Designer
Timeline
9 weeks
Overview
Oddz Finance is a multi-chain platform where people trade options on decentralized networks. The platform was complex. We set out to make its main flows simpler without removing features. I led the redesign, from interviewing traders and studying competitors to the final visual design.
Oddz Finance is a multi-chain platform where people trade options on decentralized networks. The platform was complex. We set out to make its main flows simpler without removing features. I led the redesign, from interviewing traders and studying competitors to the final visual design.
Challenge
The original platform had a steep learning curve due to its complexity in offering multi-chain options. Users, especially the traditional trader coming to DeFi and decentralized trading, found it difficult to navigate and interact with the platform’s features. The challenge was to make the platform easier for new traders without taking away the advanced features experienced traders relied on.
The original platform had a steep learning curve due to its complexity in offering multi-chain options. Users, especially the traditional trader coming to DeFi and decentralized trading, found it difficult to navigate and interact with the platform’s features. The challenge was to make the platform easier for new traders without taking away the advanced features experienced traders relied on.
Our Approach
User Research & Analysis
We began the revamp by conducting thorough user research. This included interviews with existing users, both beginners and experienced traders, as well as gathering feedback from DeFi communities.
Key Insights: Users found the interface cluttered and had difficulty understanding certain features such as staking, liquidity provision, and executing trades.
In addition to user feedback, we performed competitor analysis of other DeFi and trading platforms. This helped identify best practices in simplifying complex interfaces, especially in the crypto space.
Defining the User Journey
With insights from research, I mapped out the user journey for both beginner and advanced users. I identified critical touchpoints where users were facing friction and restructured the flow to minimize confusion.
Simplified the trading process by reducing the number of steps required to execute the first trade.
Provided more customization options for experienced users while ensuring that advanced features were still easy to find and navigate.
User Research & Analysis
We began the revamp by conducting thorough user research. This included interviews with existing users, both beginners and experienced traders, as well as gathering feedback from DeFi communities.
Key Insights: Users found the interface cluttered and had difficulty understanding certain features such as staking, liquidity provision, and executing trades.
In addition to user feedback, we performed competitor analysis of other DeFi and trading platforms. This helped identify best practices in simplifying complex interfaces, especially in the crypto space.
Defining the User Journey
With insights from research, I mapped out the user journey for both beginner and advanced users. I identified critical touchpoints where users were facing friction and restructured the flow to minimize confusion.
Simplified the trading process by reducing the number of steps required to execute the first trade.
Provided more customization options for experienced users while ensuring that advanced features were still easy to find and navigate.
Wireframing & Prototyping
Using Figma, I created low-fidelity wireframes to restructure the platform’s navigation and interface. Key changes included:
Dashboard Redesign: Made the dashboard more intuitive by presenting the most critical information up front, such as Chain Switcher, Trading Chart, Pre-defined Options Listing and Prioritizing custom options for advanced traders.
Tooltips & Tutorials: Added interactive tooltips and guided tutorials to assist new users in understanding key functions.
After feedback from stakeholders and users, I built high-fidelity prototypes that matched the Oddz Finance brand.
Visual Design & Branding
The next phase was the visual design. I reworked the visual design so the platform felt trustworthy, secure and simple, while keeping the bold look common in DeFi.
Made the design responsive, with extra care for mobile.
Refined the color palette to improve readability and contrast, which was a common concern in the original design.
Wireframing & Prototyping
Using Figma, I created low-fidelity wireframes to restructure the platform’s navigation and interface. Key changes included:
Dashboard Redesign: Made the dashboard more intuitive by presenting the most critical information up front, such as Chain Switcher, Trading Chart, Pre-defined Options Listing and Prioritizing custom options for advanced traders.
Tooltips & Tutorials: Added interactive tooltips and guided tutorials to assist new users in understanding key functions.
After feedback from stakeholders and users, I built high-fidelity prototypes that matched the Oddz Finance brand.
Visual Design & Branding
The next phase was the visual design. I reworked the visual design so the platform felt trustworthy, secure and simple, while keeping the bold look common in DeFi.
Made the design responsive, with extra care for mobile.
Refined the color palette to improve readability and contrast, which was a common concern in the original design.
Lessons Learned
On a complex platform, listening to users mattered most. Their feedback showed us what to simplify without dropping features. It also highlighted the critical balance between aesthetics and usability in a high-stakes environment like financial trading.
On a complex platform, listening to users mattered most. Their feedback showed us what to simplify without dropping features. It also highlighted the critical balance between aesthetics and usability in a high-stakes environment like financial trading.
