Frontier Wallet
Frontier Wallet
Frontier Wallet
Redesigning a Multi-Chain Crypto Experience for Web3 Users
Redesigning a Multi-Chain Crypto Experience for Web3 Users
My Role
UI/UX designer
Timeline
3 weeks
Overview
Overview
Frontier Wallet is a non-custodial, multi-chain crypto wallet, allowing users to manage assets across multiple blockchains seamlessly. The project aimed to redesign the existing landing page to better communicate Frontier’s support for various blockchain ecosystems and enhance the overall user experience.
Frontier Wallet is a non-custodial, multi-chain crypto wallet, allowing users to manage assets across multiple blockchains seamlessly. The project aimed to redesign the existing landing page to better communicate Frontier’s support for various blockchain ecosystems and enhance the overall user experience.
Frontier Wallet is a non-custodial, multi-chain crypto wallet, allowing users to manage assets across multiple blockchains seamlessly. The project aimed to redesign the existing landing page to better communicate Frontier’s support for various blockchain ecosystems and enhance the overall user experience.
Our Challenge
Our Challenge
The previous landing page for Frontier was dense with information but failed to emphasize its key feature: multi-chain compatibility. Users, especially those new to Web3, struggled to understand how Frontier enabled seamless interactions across blockchain networks like Ethereum, Cosmos, and Solana. The challenge was to simplify this complex concept into a visually engaging and user-friendly experience while maintaining the technical depth for advanced users.
The previous landing page for Frontier was dense with information but failed to emphasize its key feature: multi-chain compatibility. Users, especially those new to Web3, struggled to understand how Frontier enabled seamless interactions across blockchain networks like Ethereum, Cosmos, and Solana. The challenge was to simplify this complex concept into a visually engaging and user-friendly experience while maintaining the technical depth for advanced users.
The previous landing page for Frontier was dense with information but failed to emphasize its key feature: multi-chain compatibility. Users, especially those new to Web3, struggled to understand how Frontier enabled seamless interactions across blockchain networks like Ethereum, Cosmos, and Solana. The challenge was to simplify this complex concept into a visually engaging and user-friendly experience while maintaining the technical depth for advanced users.
Our Approach
Our Approach
Conceptualizing the Visual Narrative
Drawing from user insights, I developed a design metaphor centered on the concept of galaxies to represent different blockchain ecosystems. This metaphor helped unify the design language while simplifying complex blockchain features.
Ecosystems as Galaxies: Each blockchain ecosystem was represented as its own "galaxy" within the Frontier Wallet universe. This visual approach not only highlighted the diversity of supported blockchains but also created a cohesive narrative that resonated with both beginner and advanced users.
Conceptualizing the Visual Narrative
Drawing from user insights, I developed a design metaphor centered on the concept of galaxies to represent different blockchain ecosystems. This metaphor helped unify the design language while simplifying complex blockchain features.
Ecosystems as Galaxies: Each blockchain ecosystem was represented as its own "galaxy" within the Frontier Wallet universe. This visual approach not only highlighted the diversity of supported blockchains but also created a cohesive narrative that resonated with both beginner and advanced users.
Wireframing & Iteration
I created low-fidelity wireframes to experiment with different layouts and information hierarchy. The primary goal was to:
Simplify Navigation: Ensure that users could easily understand how Frontier supports different blockchains with a clear, intuitive layout.
Highlight Core Features: Place the emphasis on Frontier’s unique offerings like multi-chain support, non-custodial functionality, and staking options.
After multiple iterations and feedback from stakeholders, the final wireframes were converted into high-fidelity prototypes using Figma.
Wireframing & Iteration
I created low-fidelity wireframes to experiment with different layouts and information hierarchy. The primary goal was to:
Simplify Navigation: Ensure that users could easily understand how Frontier supports different blockchains with a clear, intuitive layout.
Highlight Core Features: Place the emphasis on Frontier’s unique offerings like multi-chain support, non-custodial functionality, and staking options.
After multiple iterations and feedback from stakeholders, the final wireframes were converted into high-fidelity prototypes using Figma.
Visual Design & Interaction
For the visual design, I focused on creating an engaging, modern interface that conveyed Frontier's cutting-edge technology while remaining accessible to users at all levels.
Responsive Design: Ensured that the website was fully responsive, optimizing the user experience across desktop, tablet, and mobile devices.
Animations & Micro-Interactions: I animated an onboarding animation for 1st time user, added subtle animations, such as hover effects and scrolling transitions, to enhance user engagement without overwhelming them.
